Club Lime Fitness

The brief

Translate Club Lime's energetic identity into a clear, motivating environment that could remain recognisable across multiple fitness locations.

The challenge

Members needed intuitive orientation across active zones, while the brand required a strong spatial expression capable of working at different scales.

Design response

Club Lime translates momentum into space. Bold graphic cues, robust finishes and energetic lighting help members navigate intuitively while giving each training zone a clear purpose.

The journey from arrival to workout and recovery is choreographed as one connected experience. Strong wayfinding supports operational clarity while the visual identity keeps the environment motivating and memorable.

Outcome

A scalable fitness language with high-visibility green forms, clear zoning and an energetic member journey from entry through training and recovery.